Contents
What is Email Marketing?
Email marketing is the act of sending commercial messages, usually to a group of people, using email. In a broad sense, every email sent to the current potential or customer can be considered as an email marketing.
Email is one of the oldest forms of digital communication, but is also one ofthe most effective digital marketing strategies.
Of course, there are new communication methods with your audience and customers such as social media and live cats. However, with a user base of more than 4.5 billion people, email is the king of marketing channels.
In addition, email marketing has a king of $ 36 for each dollar spent, which means it deserves a place in the equipment box of each marketing.
Email marketing is always classified as the most effective channel marketing, defeating social media, references and affiliate marketing.
Why? With all hypes through new channels, why is technology for decades still one of the most effective marketing strategies?
Is Email Marketing Outdated?
Data shows that most people are in email and the number increases every year.
In addition, with your email marketing has a connection you do not need to worry about changes in the algorithm that reaches your reach.
Still not sure? According to Hubspot, four of the five marketers said they would rather release social media rather than email marketing.
